7 Essential Elements of a Website to Engage Your Visitors

7 Essential Elements of a Website to Engage Your Visitors

By: Kayla Anderson for Nevada SEO Experts, LLC

Studies have shown that in our technology-fueled era, attention spans are getting shorter. As we are bombarded with hundreds, if not thousands, of advertising messages a day, how can your business stand out from competitors?  It all starts with your website.

According to Webspand, as of January 2018, there are more than 160 billion Google searches on a monthly basis and 40% of purchases start on the internet. With so many people online, it’s important to differentiate yourself in the digital space. The Nielsen Norman Group stated that once people find your website they usually stick around for less than a minute. If you have less than a minute to capture their attention before you lose the sale, you want to be sure to optimize your website in a way that keeps them sticking around. Here are 7 essential elements to any top-performing websites:

  1. Have Clear Calls To Action (CTA)

Think about the questions your prospect has and create content that meets their needs. Maybe they are looking for a new pH solution for their hot tub and they found your website. Maybe you can add a teaser on your homepage with a CTA like “click here to download a whitepaper on top hot tub chemicals”. Then when they click to get the whitepaper, you can capture their email address. Be short, sweet, and simple in what you are promoting and use your homepage to guide visitors through the rest of your website and keep them engaged.

 

  1. Make Sure Your Website Loads Fast

Since attention spans are getting shorter, you don’t want people waiting around for too long for your website to load its content. The best websites out there load within 3 seconds to keep people from bouncing out. A lot of web pages and large images can bog your website down and make it run slower, so think about how you can optimize your photos and information to deliver the very best to your guest.

 

  1. Break Up Your Content With Lots of Whitespaces

Make your content easy to digest with short, simple paragraphs, optimized images, and lots of “whitespace”- the blank area all around your website and within the text. Your paragraphs should be no more than 3 sentences long, (no one wants to read a thesis here) complemented by eye-catching images that help tell the story.

 

  1. More About the Images

People relate to images a lot quicker than text, which is why the social media network Instagram has blown up in popularity the last few years. Now that everyone has a camera in their pocket, people are visually sharing the experiences they’re having, what they’re eating, what they’re wearing, et cetera with the world. According to business guru Jeff Bullas, web pages with images get upwards of 94% more views and 60% of prospects are more willing to contact a business if they see an image in search engines associated with it. Your website will appear dull and boring without cool images to support it and portraying what you are all about!

 

  1. Pay Attention to Your Website’s Color Scheme

If you have a rainbow of colors on your website, that can be distracting and you’ll confuse the visitor because they won’t know where to look. Keep your website’s color palate to around three complementary color swatches. Start with your logo and try to match your CTA buttons, headlines, and design elements to your color scheme.

 

  1. Create Content That Answers Your Prospect’s Questions

After all of that effort in advertising and perfecting your SEO strategy to get people to your website, you want to offer them the information that solves their problem and keeps them engaged. Think about it if a friend were to ask your advice on something that you know a lot about…what would you tell them? Your website is your sounding board and an opportunity to show the world that you are an expert in your field. Once you start to gain your prospects’ trust, they’ll be more likely to buy from you.

 

  1. Get a Security SSL Certificate

A Secure Sockets Layer (SSL) protects websites from harmful malware and attacks, keeping any transmitted data securely between a browser and a web server. Ever notice how some website addresses have an “http://” prefix and some have an “https://” one? When you transmit sensitive information online through a website that has an “s” in it, that means the data sent online is encrypted and secure. That extra “s” ensures that data exchanged between the web server and the browser remains private. Many website hosting companies offer an SSL certificate add-on. Having one will keep Google from flagging you as having a potentially harmful site and show your web visitors that you are a safe and trusted source. To read more from Google about why https, click here.

There are dozens of content management systems that provide customizable templates that can help you match your company’s brand to its needs. If you already have a website, resources like HubSpot’s Website Grader can show you what you can improve on. Need help driving people to your website? That’s where Nevada SEO Experts shines. Give us a call today or fill out our Discovery Form at https://nevadaseoexperts.com/discovery-form/.

How Email Sequence Campaigns Can Finally Get the Ball Rolling with Your Contacts

How Email Sequence Campaigns Can Finally Get the Ball Rolling with Your Contacts

By: Kayla Anderson for Nevada SEO Experts

After all of that time and energy attracting a qualified lead, have you ever sent a series of emails to the prospect and have received no response? It could be that your goals are not aligned with your prospect, turning them off. One way to combat that and get your prospects to engage is to start sending them a personalized email sequence. This can at least keep them moving forward with your business or at the very least get a conversation started.

Nevada-SEO-Experts-Email-Marketing-300x300 How Email Sequence Campaigns Can Finally Get the Ball Rolling with Your Contacts

When putting together an email sequence, your main goal should be to help your contact find a solution to the problem they have. What are they trying to accomplish? Every email in your sequence should also touch on these 5 points:

  • Start with one specific goal, like scheduling a meeting or wanting to pin down a time to host a live demo with your contact. If you bombard your contact with more than one objective, then you might confuse them. Keep your message simple, clear, and precise with the action that you want your contact to take.
  • What are the common obstacles? Think of the reason why people aren’t getting back to you. Where are they stuck in engaging with your business? Are you talking to more than one contact at the same company? Is it bad timing? As you test out your email sequencing, feel free to create different sequences for different problems and work through them.
  • Be helpful- all the time. No one likes a pushy salesperson, so you always need to be reaching out in a friendly, non-intimidating way. People are busy and when you’re reaching out blindly to them then you are probably interrupting their day. Be short and to the point in your communication and freely give them resources that help them reach their goals.
  • Pay attention to the timing of your emails. It can be tempting to want to follow up with your contact every day until you get a response, but that might not be the best solution. There’s a fine line between encouraging your prospect to take action and scaring them away. Think about how much time should pass before you send your next email. Is it a week, two weeks, a month? Consider the average time it took to convert your existing customers and plan your sequence for future customers accordingly.
  • Cut your losses when you need to. If you have reached out to a contact 5-6 times and have not received a response, then maybe it’s time to let this lead go. It’s nothing personal- maybe you are sending information that is not relevant to them, or are reaching out to the wrong person, or perhaps they are simply happy with their current provider which is why they aren’t getting back to you. Whatever the case, there’s no point in continuing to bother them. However, don’t just drop the prospect without an explanation. Send a “break-up” email, letting them know that you will not contact them any further but that you are around for when they are ready to chat. A lot of times, this spurs the prospect to take action or at the very least it lets them know where you stand.

There are many tools available that can help with timing and automation of your emails. Nevada SEO Experts is here to help you with lead generation and then hopefully with this strategy, you can close the sale.   For information about our products and services, click here.

 

Top 5 Tools You Need to Navigate the Waters of Change in the Digital Marketing Era

Top 5 Tools You Need to Navigate the Waters of Change in the Digital Marketing Era

By: Kayla Anderson for Nevada SEO Experts

The way of doing business and marketing your product or service has drastically changed in the last decade, even in the last year! Keeping up with the latest trends in digital marketing can feel like going down a constantly flowing river. As you review your marketing strategy for 2018, it’s good to keep these top 5 marketing approaches in mind to get your business noticed, keep your existing customers happy, and generally stay afloat:

  1. It’s time to consider video marketing. As consumers’ attention spans are getting shorter, people are spending more time on their smartphones shopping, checking social media, and watching videos. What does this have to do with your business? Video is becoming one of the most influential forms of digital marketing because it keeps your prospects engaged and entertained which gives you an opportunity to reach those people who are on their phones all day. Implementing video into your marketing strategy will also help boost your website traffic and reach an increasingly popular demographic.
  2. Dominate micro-moments. As one of the new buzz words of the digital age, a micro-moment is an intent-driven movement when a person turns to a device to act on a need. From using a mobile device to look up a football score or pull up a recipe to researching a long-term plan (like buying real estate), people are using their smartphones for three main purposes: to do, to buy, to know. Therefore, you want to make sure that your website design is simple, straightforward, and responsive. When someone grabs their phone and Googles something related to your business, make sure that you are one of the first on the list.
  3. Personalize your messages. After you’ve collected a few pieces of information about your prospect through a website landing page form or call to action, then nurture your new relationship with personalized follow-up messages. Stay in touch (but don’t bug them) through a personalized email sequence letting them know that you are available to answer any questions they may have.
  4. Invest in content development. Blogging is a great way to not only attract new visitors and promote your business but every time you are creating a new unique webpage you are boosting your SEO ranking. Put yourself in your customer’s shoes…what questions are they currently asking you? Then address those topics through a blog or YouTube video. By becoming the expert in your field, you’ll be able to build up trust with a person and convert them into a loyal customer.
  5. Place more emphasis on understanding your buyer’s persona. The future of digital marketing is understanding your customers by figuring out their problems and fixing them. Offering relevant, useful information can help a customer make an informed decision (hopefully in favor of your product or service). Therefore, you need to figure out who your customers are. What is their job title and position in their company? What motivates them? How can you help reach their goals? Once you do some research and figure out your buyer’s persona, then you create content to meet their needs. This year is the year where instead of finding the right customers, create an approach so that customers are finding you.

Nevada SEO Experts can help with your video marketing, lead generation, search engine optimization, content development, and more. For a full list of our services, click here.

Does Your Business Need Reliable SEO Services

Contrary to what many internet marketers would often suggest; one cannot survive the cutthroat online business industry without appropriate support from a reliable SEO company. At some point, this can apply to a select few cases – such as a blogger who simply want to broadcast their thoughts and opinion without looking for a huge following, or websites whose brands are already popular, hence there is no need for further SEO.

Any individual who just wants to build an online presence without any intention to become popular or generate revenue from their websites can survive without needing any search engine optimization done.

1-1 Does Your Business Need Reliable SEO Services
But, if you are someone who is on the web to earn money, get your product or services out in the market, and your business is in a really competitive industry you will need the services of a reliable SEO company to drive targeted traffic, leads, and profits. The truth is almost every website these days wanted to be at the forefronts. They all want to be popular and be noticed.

This is exactly the main reason why your business needs the help of a good SEO company.

Here’s a closer look at why the services of SEO companies can benefit your business:

A significant amount of traffic came from search engines. People searching on the web types in the keywords or key phrases for things they are searching for. If they are unable to find you in the first few results, there is a great probability they will never get to know who you are or your products and services.
Competition is tough on the internet. The online market is very volatile and competitive; everyone has something unique or special to offer. From all of these, the search engines would often recommend to searchers the best quality websites that will match their requirements. The right SEO company can help the search engines do their job the right way by suggesting sites that people must deal with.
They can keep tabs of your competition. With the right service, you get to spy on your competition and be able to track down the intricacies of the competition. Although you can predict what’s behind the success of your competitor, you can never know how exactly they do it; only an expert can get you their real success story and replicate it for you. They can get a good picture of the market, competition, and create the best game plan for you.
Get high-quality results. Compared to other modes of advertising which can entail a lot of time and money, the right services will require you less time, money, and effort plus you get high-quality results. Over time, your business will surely benefit from traffic as well as the profits you will obtain from your campaigns.

 

Sounds too good to be true, but what are the challenges, if any?

There are several factors that play a crucial role in the determination of your online business success. Obtaining the help of any company is futile if they are unable to provide you with the right results. This is the focal point where the entire game changes. There may be some instances where business owners fail to realize the maximum powers of search engine optimization. They bring their problems to the company hoping that some good news will come about soon. However, when their SEO expenditures come in with zero benefits, they will start believing that SEO is a futile exercise after all.

2 Does Your Business Need Reliable SEO Services

This creates many other doubts such as –

• SEO firm is inexperienced to fully understand your business.
• They failed to find the right set of keywords for your business.
• They use unethical SEO practices that further place your website in jeopardy.
• Traffic is coming but is not converting very well for your business to generate more revenue.

These are only a few of the factors that can collectively result in the failure of the service. If a client is very much aware of the issues and is smart enough to know in advance what he has to pay and the kind of service he will get, he would definitely realize a much higher ROI and get his website on top of the search engines.

Therefore, if you want to be found on the internet, you have to get a dependable SEO service. And if these services came from a good search engine optimization company, you are sure to bring your business to brand new heights and reach a new level of profitability. Please see this fantastic article about top ranking factors for Google!

Lead Generation and its Importance

There are many basics of marketing, but one of the most effective tactics of marketing is Lead Generation. When we come across the term lead generation many questions and assumptions starts to initiate in our minds, but we land in one main question what actually is lead generation, so let us find out the perfect meaning of lead generation.

What is Lead Generation?

Lead Generation: It is a marketing process which is done to figure out the interest of the people in the products and services of the company. Lead generation also helps in development of constant flowing sales of the company.

In this modern era of technology generating leads has become really very easy for us, as all the needed general information has been emerged in the online market any one can easily generate a set of good leads form it, but there are some fundamental basics to lead generation that should be followed to achieve beneficial leads for the growth of business. But first we must know the importance of lead generation.

Importance of Lead Generation:

With the eruption of the online market the, buyer and the seller market has been changed drastically. Previously the buyers moved from one place to another to buy the products but now with the outburst of the online market the sellers have to make it to the door step as the buyers have a number of options with them.

So, to know the needs of the targeted crowd and then to do an effective working on them leads to a successful sale. So the lead generation is important because to know about the potential customers and to approach them before your competition does makes you sustain in the market.

In the old times Lead Generation was considered to take out names of the rich and high class persons so that healthy business can be done, but with the changing time the prospectus of the lead generation has also changed, now in lead generation you need to find out the persons who need the products that can be made available by your company. It doesn’t matters that he/she is a lower class or a middle class person. The changing market has diminished all these kind of discriminations done by the people, now business is given more importance as compared to standards of a person.

When you have a set of leads it becomes easy for you to follow a specific path and reach your destination, i.e. you can easily now work on a defined set of audience and generate more business rather than going out blindly in the market and landing up nowhere at the end of the day.

Basics and Fundamentals of Lead Generation:

There are many ways by which one can generate leads, though the process of lead generation is old but it has found new and modern ways of finding out the leads in the modern world. Some of the effective ways for lead generation are:

  1. Inbound Marketing
  2. Outbound Marketing
  3. SEO working
  4. Websites
  5. Business Blogs
  6. Social media
  7. E Mail Marketing
  8. Online advertisements
  9. Google analysis
  10. Events

These were a few effective ways by which you can easily get hold of the targeted audience and then you can work on that leads to generate more profitable business.

 

Benefits of SEO

office-625893_640 Benefits of SEO

In this modern world of technology, the business has also evolved itself to a very whole new level. We are talking about the online business, the online business market has turned out to be the most popular and trending business of the world. May you have started a small business or a big company; you need to be present in the online market.

So online market needs to be given importance and proper work should be done to improve it, for this purpose we need to do Search Engine Optimization i.e. SEO. Las Vegas SEO services help your business grow in many ways, let us see some of the major benefits of SEO.

Benefits of SEO:

 

Low Cost and Effective Results –

When you have done SEO to your website then you need not to pay every time when someone clicks on your ad, which means the pay per click rule terminates and already you are at the top of the search list which makes it more convenient for the customers to reach your business and generate more business from it. These small saving combine up when there is heavy traffic to your site, because if no SEO was done then you need to pay to every single click on your ad and that must have cost you more than your profit margin.

Increase in the Traffic –

When to do Search Engine Optimization the your are placed at the top of the list which makes it easy for all the customers to use your website and also when you are constantly at the top of the charts then people starts to recognize your company which results in trust build up in the market which is also one of the major need for a successful growing business. Increased traffic not only gives you business but you also get the valuable check inns i.e. the leads. The leads are also generated while people use your web site, which in turn becomes very valuable for your business.

Brand Development –

Being at the top of the charts is not the play for everyone but when you do so with the help of SEO then people the market starts recognizing you as a brand and added the trust of the people, your business develops a brand valve which is very need for the consistency of the flow of business. Developing as a brand increases your value amongst your competitors and also you start to become the first preference of the customers.

Increase and Better Returns On Investment made –

As compared to different marketing strategies SEO give you the most effective ROI (Returns on Investment). The ROI is effective because you are getting increased traffic, increased rating, and increased brand value, increased trust of the people and many more. Whereas when you advertise you only get customers, but this is not the scene with SEO because you get every single information of the activity going on your website by which you can easily get leads and also you can make changes according to the market demands.