17 Quick Questions, Tips, Tricks, and Tools to Consider in Creating a Blog Post

By: Kayla Anderson for Nevada SEO Experts

Creating a blog for your business and updating it regularly is a great way to get exposure and drive traffic to your website. No matter what you’re selling, you want to gain your prospects/customers’ trust by proving that you’re the expert in your field.

Put yourself in the consumer’s shoes…if you had a problem, where would you go to find a solution? You may ask your friends, but many people go to the internet to get some advice. (According to Internet Live Stats, there were more than 5 billion Google searches in one day alone. Watching the ticker, I noticed 100,000 searches per second.)

As a business owner, you want to be the one who stands out from your competitors by providing the solution. Plus, updating your blog regularly boosts your search engine optimization and ranking because you are adding new web pages to your site (essentially creating new ways for people to find you). Also, your competitors probably already have a blog as more and more people are realizing the ROI that inbound marketing brings them.

Getting started is the hardest part, but once you get a draft down then refining it to the point of publication is much easier. So once you’ve decided to add a blog to your website, here are some ways to get your creative juices flowing.

First, ask yourself these questions:

  1. What do you personally like to read about?
  2. What are the questions that your customers ask you throughout the day?
  3. What do you wish people knew about your industry or business?
  4. What are your competitors talking about?

Write down your answers in how they relate to your business- this will help provide a framework for your posts. Here are some other ways to generate ideas:

  1. Check out what people are talking about on Quora
  2. Find the most shared content on BuzzSumo
  3. Look at your competitors’ websites
  4. Pay attention to what’s going on around you and if you get an idea, then write it down
  5. Subscribe to your own favorite blogs (or at least bookmark them)
  6. Put a call out on social media for post requests
  7. Do a keyword search to see what people in your industry are looking for

And as you write your blog post, remember to keep these tips in mind:

  1. Write educational content
  2. Write about your industry, not yourself
  3. Make the value of what your post is about clear in the title
  4. Use your blog to promote your special offers
  5. Blog consistently and frequently
  6. Use whitespace and images to break up text and make it more readable

If your article is good, then people are likely to share it to their own social media channels (and don’t forget to share it to your own networks).

Remember that practice makes perfect. As you continue to write blogs, then over time you’ll hopefully be selling more products and getting new customers coming through your door.  If you need help writing blogs, or other digital marketing services, be sure to view our Services Page.

7 Essential Elements of a Website to Engage Your Visitors

7 Essential Elements of a Website to Engage Your Visitors

By: Kayla Anderson for Nevada SEO Experts, LLC

Studies have shown that in our technology-fueled era, attention spans are getting shorter. As we are bombarded with hundreds, if not thousands, of advertising messages a day, how can your business stand out from competitors?  It all starts with your website.

According to Webspand, as of January 2018, there are more than 160 billion Google searches on a monthly basis and 40% of purchases start on the internet. With so many people online, it’s important to differentiate yourself in the digital space. The Nielsen Norman Group stated that once people find your website they usually stick around for less than a minute. If you have less than a minute to capture their attention before you lose the sale, you want to be sure to optimize your website in a way that keeps them sticking around. Here are 7 essential elements to any top-performing websites:

  1. Have Clear Calls To Action (CTA)

Think about the questions your prospect has and create content that meets their needs. Maybe they are looking for a new pH solution for their hot tub and they found your website. Maybe you can add a teaser on your homepage with a CTA like “click here to download a whitepaper on top hot tub chemicals”. Then when they click to get the whitepaper, you can capture their email address. Be short, sweet, and simple in what you are promoting and use your homepage to guide visitors through the rest of your website and keep them engaged.

 

  1. Make Sure Your Website Loads Fast

Since attention spans are getting shorter, you don’t want people waiting around for too long for your website to load its content. The best websites out there load within 3 seconds to keep people from bouncing out. A lot of web pages and large images can bog your website down and make it run slower, so think about how you can optimize your photos and information to deliver the very best to your guest.

 

  1. Break Up Your Content With Lots of Whitespaces

Make your content easy to digest with short, simple paragraphs, optimized images, and lots of “whitespace”- the blank area all around your website and within the text. Your paragraphs should be no more than 3 sentences long, (no one wants to read a thesis here) complemented by eye-catching images that help tell the story.

 

  1. More About the Images

People relate to images a lot quicker than text, which is why the social media network Instagram has blown up in popularity the last few years. Now that everyone has a camera in their pocket, people are visually sharing the experiences they’re having, what they’re eating, what they’re wearing, et cetera with the world. According to business guru Jeff Bullas, web pages with images get upwards of 94% more views and 60% of prospects are more willing to contact a business if they see an image in search engines associated with it. Your website will appear dull and boring without cool images to support it and portraying what you are all about!

 

  1. Pay Attention to Your Website’s Color Scheme

If you have a rainbow of colors on your website, that can be distracting and you’ll confuse the visitor because they won’t know where to look. Keep your website’s color palate to around three complementary color swatches. Start with your logo and try to match your CTA buttons, headlines, and design elements to your color scheme.

 

  1. Create Content That Answers Your Prospect’s Questions

After all of that effort in advertising and perfecting your SEO strategy to get people to your website, you want to offer them the information that solves their problem and keeps them engaged. Think about it if a friend were to ask your advice on something that you know a lot about…what would you tell them? Your website is your sounding board and an opportunity to show the world that you are an expert in your field. Once you start to gain your prospects’ trust, they’ll be more likely to buy from you.

 

  1. Get a Security SSL Certificate

A Secure Sockets Layer (SSL) protects websites from harmful malware and attacks, keeping any transmitted data securely between a browser and a web server. Ever notice how some website addresses have an “http://” prefix and some have an “https://” one? When you transmit sensitive information online through a website that has an “s” in it, that means the data sent online is encrypted and secure. That extra “s” ensures that data exchanged between the web server and the browser remains private. Many website hosting companies offer an SSL certificate add-on. Having one will keep Google from flagging you as having a potentially harmful site and show your web visitors that you are a safe and trusted source. To read more from Google about why https, click here.

There are dozens of content management systems that provide customizable templates that can help you match your company’s brand to its needs. If you already have a website, resources like HubSpot’s Website Grader can show you what you can improve on. Need help driving people to your website? That’s where Nevada SEO Experts shines. Give us a call today or fill out our Discovery Form at https://nevadaseoexperts.com/discovery-form/.

How Email Sequence Campaigns Can Finally Get the Ball Rolling with Your Contacts

How Email Sequence Campaigns Can Finally Get the Ball Rolling with Your Contacts

By: Kayla Anderson for Nevada SEO Experts

After all of that time and energy attracting a qualified lead, have you ever sent a series of emails to the prospect and have received no response? It could be that your goals are not aligned with your prospect, turning them off. One way to combat that and get your prospects to engage is to start sending them a personalized email sequence. This can at least keep them moving forward with your business or at the very least get a conversation started.

Nevada-SEO-Experts-Email-Marketing-300x300 How Email Sequence Campaigns Can Finally Get the Ball Rolling with Your Contacts

When putting together an email sequence, your main goal should be to help your contact find a solution to the problem they have. What are they trying to accomplish? Every email in your sequence should also touch on these 5 points:

  • Start with one specific goal, like scheduling a meeting or wanting to pin down a time to host a live demo with your contact. If you bombard your contact with more than one objective, then you might confuse them. Keep your message simple, clear, and precise with the action that you want your contact to take.
  • What are the common obstacles? Think of the reason why people aren’t getting back to you. Where are they stuck in engaging with your business? Are you talking to more than one contact at the same company? Is it bad timing? As you test out your email sequencing, feel free to create different sequences for different problems and work through them.
  • Be helpful- all the time. No one likes a pushy salesperson, so you always need to be reaching out in a friendly, non-intimidating way. People are busy and when you’re reaching out blindly to them then you are probably interrupting their day. Be short and to the point in your communication and freely give them resources that help them reach their goals.
  • Pay attention to the timing of your emails. It can be tempting to want to follow up with your contact every day until you get a response, but that might not be the best solution. There’s a fine line between encouraging your prospect to take action and scaring them away. Think about how much time should pass before you send your next email. Is it a week, two weeks, a month? Consider the average time it took to convert your existing customers and plan your sequence for future customers accordingly.
  • Cut your losses when you need to. If you have reached out to a contact 5-6 times and have not received a response, then maybe it’s time to let this lead go. It’s nothing personal- maybe you are sending information that is not relevant to them, or are reaching out to the wrong person, or perhaps they are simply happy with their current provider which is why they aren’t getting back to you. Whatever the case, there’s no point in continuing to bother them. However, don’t just drop the prospect without an explanation. Send a “break-up” email, letting them know that you will not contact them any further but that you are around for when they are ready to chat. A lot of times, this spurs the prospect to take action or at the very least it lets them know where you stand.

There are many tools available that can help with timing and automation of your emails. Nevada SEO Experts is here to help you with lead generation and then hopefully with this strategy, you can close the sale.   For information about our products and services, click here.

 

Top 5 Tools You Need to Navigate the Waters of Change in the Digital Marketing Era

Top 5 Tools You Need to Navigate the Waters of Change in the Digital Marketing Era

By: Kayla Anderson for Nevada SEO Experts

The way of doing business and marketing your product or service has drastically changed in the last decade, even in the last year! Keeping up with the latest trends in digital marketing can feel like going down a constantly flowing river. As you review your marketing strategy for 2018, it’s good to keep these top 5 marketing approaches in mind to get your business noticed, keep your existing customers happy, and generally stay afloat:

  1. It’s time to consider video marketing. As consumers’ attention spans are getting shorter, people are spending more time on their smartphones shopping, checking social media, and watching videos. What does this have to do with your business? Video is becoming one of the most influential forms of digital marketing because it keeps your prospects engaged and entertained which gives you an opportunity to reach those people who are on their phones all day. Implementing video into your marketing strategy will also help boost your website traffic and reach an increasingly popular demographic.
  2. Dominate micro-moments. As one of the new buzz words of the digital age, a micro-moment is an intent-driven movement when a person turns to a device to act on a need. From using a mobile device to look up a football score or pull up a recipe to researching a long-term plan (like buying real estate), people are using their smartphones for three main purposes: to do, to buy, to know. Therefore, you want to make sure that your website design is simple, straightforward, and responsive. When someone grabs their phone and Googles something related to your business, make sure that you are one of the first on the list.
  3. Personalize your messages. After you’ve collected a few pieces of information about your prospect through a website landing page form or call to action, then nurture your new relationship with personalized follow-up messages. Stay in touch (but don’t bug them) through a personalized email sequence letting them know that you are available to answer any questions they may have.
  4. Invest in content development. Blogging is a great way to not only attract new visitors and promote your business but every time you are creating a new unique webpage you are boosting your SEO ranking. Put yourself in your customer’s shoes…what questions are they currently asking you? Then address those topics through a blog or YouTube video. By becoming the expert in your field, you’ll be able to build up trust with a person and convert them into a loyal customer.
  5. Place more emphasis on understanding your buyer’s persona. The future of digital marketing is understanding your customers by figuring out their problems and fixing them. Offering relevant, useful information can help a customer make an informed decision (hopefully in favor of your product or service). Therefore, you need to figure out who your customers are. What is their job title and position in their company? What motivates them? How can you help reach their goals? Once you do some research and figure out your buyer’s persona, then you create content to meet their needs. This year is the year where instead of finding the right customers, create an approach so that customers are finding you.

Nevada SEO Experts can help with your video marketing, lead generation, search engine optimization, content development, and more. For a full list of our services, click here.